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Google Strengthens Its Domination of Search
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About the Author
Kevin Gold (78 Posts)
Kevin Gold is Director of Internet Marketing at iNET Interactive, a social media company operating prominent online communities for technology professionals and technology enthusiasts. Kevin is a frequent contributing author to multiple publications including Search Marketing Standard, Practical eCommerce, DIRECT, Entrepreneur.com, ConversionChronicles.com, About.com, and On Target (Yahoo! Search Marketing newsletter).
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This should be a BIG red flag for Yahoo! Last I heard Yahoo had the most overall hits because of all of the services they offer. But if people are leaving the site that they have a membership with to use Google to search that says A LOT right there!
Another big red flag for the other engines is the fact that many PPC professionals (myself included) would much rather use Google than Yahoo and MSN. And for the others, losing their slice of the pie in ad spend revenues could be potentially paralyzing.