Google To Make a Push Into Radio Industry

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Via Reuters, Google is planning to start testing Google Audio Ads (a.k.a. radio ads) by the end of the year. Interested advertisers will be able to sign up for radio ads using their existing AdWords accounts.

This is the second time in the last few days that Google has released plans to move into offline media space. Earlier this week, the company announced that it will sell ads in newspapers.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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