Google Turns Up The Heat On FeedBurner

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It looks as if Google finally has made a positive move forward on FeedBurner, the RSS management company they purchased a number of years ago for the then-hefty price of $100 million. A new beta version of FeedBurner has just debuted, offering real-time analysis and management of RSS feeds through its revamped interface.

As reported in Google AdSense for Feeds blog yesterday:

“The real story is what’s new under the hood, however: the new interface provides real time stats for clicks, views, and podcast downloads, which means you can start seeing what content is drawing traffic from feed readers, Twitter, and other syndicated sources as it happens.”

What does this mean for you? Well, for example, you can make a post to your feed and instead of waiting a day or more to see stats on how it’s doing (although all that data will still be available), within 2 hours, you can begin to see the results. Here’s a screenshot supplied by Google of an example:

The overhaul looks much like Google Analytics, making it an easy adjustment for users to understand. With stats showing for Top Items, Top Countries, and Top Referrers, it certainly ramps up the ease of access to needed stats, but it’s the near real-time aspect that makes this adjustment to FeedBurner worth looking at. The biggest question — is it too late to save the day?

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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  1. I'm not currently using Feedburner on my Wordpress blog as of now but in the new year when I blog some more I might need to look into this in order to track my readers. I'm guessing we'll be seeing the same type of data as we are seeing in Google Analytics