It looks as if Google finally has made a positive move forward on FeedBurner, the RSS management company they purchased a number of years ago for the then-hefty price of $100 million. A new beta version of FeedBurner has just debuted, offering real-time analysis and management of RSS feeds through its revamped interface.
As reported in Google AdSense for Feeds blog yesterday:
“The real story is what’s new under the hood, however: the new interface provides real time stats for clicks, views, and podcast downloads, which means you can start seeing what content is drawing traffic from feed readers, Twitter, and other syndicated sources as it happens.”
What does this mean for you? Well, for example, you can make a post to your feed and instead of waiting a day or more to see stats on how it’s doing (although all that data will still be available), within 2 hours, you can begin to see the results. Here’s a screenshot supplied by Google of an example:
The overhaul looks much like Google Analytics, making it an easy adjustment for users to understand. With stats showing for Top Items, Top Countries, and Top Referrers, it certainly ramps up the ease of access to needed stats, but it’s the near real-time aspect that makes this adjustment to FeedBurner worth looking at. The biggest question — is it too late to save the day?