The Google AdWords team has announced new landing page quality standards. The update should affect only poor quality landing pages (remember those pages that have one sentence and a Google AdSense ad on them?). To make sure that you are not penalized for a landing page that does not fit the new standards, visit Google landing page and site quality guidelines.
Google began taking into consideration an advertiser’s landing page quality back in December 2005. This resulted in a higher minimum bid price for those affected. Now the requirements have been raised once again in the effort to weed out low quality ads.