Google Updates Landing Page Quality Requirements

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The Google AdWords team has announced new landing page quality standards. The update should affect only poor quality landing pages (remember those pages that have one sentence and a Google AdSense ad on them?). To make sure that you are not penalized for a landing page that does not fit the new standards, visit Google landing page and site quality guidelines.

Google began taking into consideration an advertiser’s landing page quality back in December 2005. This resulted in a higher minimum bid price for those affected. Now the requirements have been raised once again in the effort to weed out low quality ads.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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2 Comments

  1. Mr SEO

    Maybe all those spammy pages that people pay to put adsense on will sink to the bottom. I hate clicking on paid results, just to get a page filled with a search result of the phrase with adsense all over it.

  2. Anonymous

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