Thursday night Google launched a new feature for businesses advertising in Google’s Local Search. Local business ads appear with enhanced map components and in the sponsored links section on the left side once a user enters a corresponding keyword. Local business ads are represented by icons on the map different from standard balloons that appear for regular results. By clicking on the special icon, the user will be able to open the ad, which features all the standard elements like title, description and address plus the business’s logo.
Starting your own local business ad campaign is also easy. The ads can be created through your existing AdWords account. Barry gives a great step-by-step instruction on how to set up your campaign at SEW Blog.
The ads will not show up on any of the Google maps used by websites that have used the Google maps API. Overall, it is the next logical step for Google to take and Google has been expected to launch the service for some time now. More information about Google’s local business ads can be found here. News.com also has a good article on the subject.