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Google's Got A Need For Speed
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About the Author
Magnus Nilsson is Managing Director at RED Performance, an Oslo-based agency that helps clients increase their online marketing results.


I think site speed is going to be one of the tiny pieces that make up the whole ranking, and it will be very lightly weighted.
I recently switched my site from static php, which was lightening fast, basically immediate, to a wordpress platform. The latter is slow as a dog, compared to the static site.
But, the benefits …
You had the article I was looking for and I’ve linked it on my blog. I was looking for a good article on how Google uses site speed and had to conduct a few searches before I found the right one. Thanks!
.-= Zadling´s last blog ..Create a Google Map from a Spreadsheet =-.
[...] and if your website does not load in under 4 seconds, your customer may be gone. Â Additionally, Google gives faster-loading websites better rankings over websites that take longer to [...]