Great Expectations For 2009?

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Yearly predictions for search engine marketing usually focus on technology and industry trends. This year, to quote a famous phrase, “It’s the economy, stupid.”

Lower Cost Per Click— Many analysts predict that SEM will be unaffected by the economy in 2009, since marketers will slash other advertising before touching their search marketing budgets. Perhaps, but for many small businesses, search engine marketing is their only advertising. In sectors dominated by small business, we could see big changes in pay-per-click prices.