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What Happened At Pubcon?

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Pubcon is one of those conferences that everyone wants to go to — it’s not just the event where a ton of great information gets shared and a lot of learning takes place, but it’s also a lot of fun (especially when it’s in Vegas, baby!). This year is no exception. As the final day of the four-day event winds down, we’ve rounded up some resources that tackled the job of summarizing some of the sessions. With so many interesting choices of topics planned for each day, however, it was a difficult job to pick and choose, but here goes!

October 21
This first day was devoted to registration, a kickoff social event, and the premium Masters Group Training session. Here’s a preview (courtesy of SocialPRChat) of what the three experts who will be leading the session — Jabez LeBret, Krista Neher and Lisa Buyer – consider to be important regarding social media (this year’s theme for the Masters Group).

Getting Real with Social Media: Pubcon Masters Group Speakers Share Favorites

October 22
‘State of the Media’ — Keynote by @Jason Calacanis at #Pubcon — The BruceClay blog provides a nice summary of the first keynote of the conference. Jason covers each major media grouping and gives his impressions of their current status.

Pubcon 2013: Day One Overview — Jody Nimetz of Mediative attended 3 of the huge variety of sessions offered this day and provides details of what was covered in each – Schema – Semantic Markup and Search,  Local Search and Mobile Optimization, and Google’s Author Tag: The Biggest Signal Since Links. The topics of schema and author tags are two that are becoming vital for anyone  involved in SEO to know about and implement, so these were particularly important first day sessions.

October 23
Matt Cutts At Pubcon 2013: Moonshots, Machine Learning & The Future Of Google Search — Search Engine Land sums up Matt Cutts keynote for the second full day of Pubcon, which focuses, not surprisingly, on Google.

Live From PubCon: Campaign Development For Content Marketing — Janet Driscoll at SearchMojo does a great job of getting all the great points made in this session down for your perusal.

October 24
The @Unmarketing Keynote by Scott Stratten at #Pubcon Las Vegas — The BruceClay blog is here again with the lowdown on Scott’s entertaining keynote speech focused on the importance of immediacy in social media from earlier today. They also provide a link to the free copy of Scott’s book “QR Codes Kill Kittens.”

Images:  Conference — Original Billboard Image from Shutterstock

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