Large companies have more employees and more money than smaller companies, so the SEO process should be much simpler, right?A� Actually, that isna��t always the case.A� In order for an SEO campaign to be effective, it needs to keep moving.A� Having lots of ideas is great, but sometimes too many hands in the pot results in slowing down the process.A� It may even lead to a standstill where nothing is getting accomplished.A� If you are looking to hire an SEO firm on behalf of a large corporation, here are a few tips to ensure that the strategy is carried out effectively:
1. A�Appoint One Liaison to the SEO Company
Designate one person to be in charge.A� Typically, this is someone from the marketing department.A� Dona��t think that you can sign an SEO services contract and then disappear.A� There needs to be an ongoing dialogue between the SEO company and the client.A� For consistency purposes and to simplify things, that communication should be between two people.A� Having a phone conversation with a different person every week or every month means that things often need to be repeated, essentially wasting time.A� Internally, you can meet with whomever you want regarding SEO matters but when it comes time to actually talk strategy with your SEO provider, ita��s best to limit the number of people involved.A� The SEO provider doesna��t need to have a conference call with 10 people.
2. A�Know Your USP
If you dona��t know what the overall direction of all of your marketing is (not just SEO) and havena��t clearly defined your USP (unique selling proposition), you arena��t ready for SEO.A� SEO is a strategy that works to build a brand in the search engines and online in general.A� If that brand isna��t already defined and established, SEO wona��t do it for you and wona��t fix your problems.A� SEO should only be one part of your marketing mix.A� In order for it to be successful, you need to already have a strong marketing foundation.
3. A�Provide Content
Without content, there is nothing to optimize, and it creates a severely limited SEO campaign.A� Content such as blog posts, articles, whitepapers, E-books, press releases, videos, and social media posts are integral to the SEO process.A� Obviously, this all takes time to create.A� Many large corporations hire in house content writers to handle it.A� Others outsource the work to trusted agencies.A� Some let it all fall to the wayside.A� You dona��t want to fall into the last category.A� All too often businesses dona��t fully realize and appreciate the importance of content and an SEO campaign suffers because of it.
4. A�Implement SEO Changes
The first phase of an SEO campaign is on-site optimization, in which your SEO provider will go through your site page by page and make content recommendations that will enhance your search engine visibility.A� However, in order for these recommendations to mean anything they need to actually be carried out.A� The sooner, the better.A� Sometimes this process gets held up because there is confusion as to who will actually implement the changes.A� Will it be your in house webmaster, a design firm, or do you want your SEO firm to handle it?A� It doesna��t matter who does it, but it needs to be handled by one party and the changes need to be implemented carefully and efficiently.