You are currently browsing comments. If you would like to return to the full story, you can read the full entry here: “Hiring Your Own SEO”.
Hiring Your Own SEO
New to the Search Marketing Standard Blog?
Subscribe to our blog via our RSS feed and receive updates and tips.
WHAT’S NEXT?
- Read more General SEM articles.
- Subscribe to our weekly newsletter for practical how-to, industry stats and expert advice.
- All articles are available for republishing as long as you provide a link back to the original article.
- Become a premium member to get the print and digital magazine and premium content.
About the Author
Rebecca Appleton (166 Posts)
Rebecca is the managing director of search engine optimization agency Dakota Digital a full-service agency offering SEO, online PR, web copywriting, media relationship management, and social media strategy. Rebecca works directly with each client to increase online visibility, brand profile, and search engine rankings. She has headed a number of international campaigns for large brands.
8 Comments
Share Your Thoughts
GET PUBLISHED
Looking to promote your business and grow your industry credibility? Come write for us!
SIGN UP
[...] tip to Rebecca Appleton for a good post on hiring an inside SEO professional for you firm. But if you want to hire an [...]
Great post! This is excellent information for any type of company that is looking to hire an SEO firm. Not every SEO firm is equal or the same so it is a great practice for companies to really understand and select the firm that is the best to meet their needs and business goals.
I just referenced this blog post as an excellent post that I just wrote on my SEO blog as well:
http://www.searchengineoptimizationjournal.com/2009/11/19/interviewing-seo-firms/
[...] tip to Rebecca Appleton for a good post on hiring an inside SEO professional for you firm. But if you want to hire an [...]
[...] Hiring Your Own SEO, Search Marketing Standard [...]
Hi Nick, thank you for the lovely comments, I’m glad you found the article useful! You’re right to say these are a starting point and then to make it more in-depth. I think the key is also to decide what you want from your SEO – is it full service, just on-page, just link building etc as that will also determine the direction your questions take.
Nice point specially “Do they have experience in competitor analysis….
Good post, a must read for anyone thinking of hiring an in-house SEO. I have run into quite a few human resource specialists that have no idea of what to ask a potential SEO hire and most don’t even know what SEO is.
I did a recent post on the value of an in-house SEO you might want to check it out http://www.torontoseofirm.com/the-truth-about-in-house-seo-it-is-a-secret-weapon/
.-= Toronto SEO Guy´s last blog ..Good News from SEMPO Report =-.
I agree with Nick @ Brick Marketing. Great post with insightful questions to ask any SEO or link building company you ‘interview’. I’d also suggest looking up the companies success online. Look at their onsite SEO, where do they themselves rank, etc. These are important: if they can’t do SEO for themselves how can they do it for you?
.-= Kaila S | Vertical Measures´s last blog ..PubCon 2009 Las Vegas – A Guide To Competitive Analysis =-.