Hitting A Wall With Paid Search? Break Through With Search Retargeting

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Synopsis — Search retargeting is an effective way to boost performance and return on investment when your paid search initiatives have reached a point where you find it tough to produce more growth from them. By focusing on matching your keyword list with appropriate banner advertising, search retargeting will get your message in front of searchers who have already shown interest in your product, providing you another chance to persuade them to purchase.

In her article, “Hitting A Wall With Paid Search? Break Through With Search Retargeting,” Elizabeth Brockey presents nine tips to help you make the most of search retargeting. If you have considered taking this approach, this article will help you plan for success with actionable tactics.

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About the Author

(1 Posts)

Elizabeth Brockey is the Director of Client Services for Simpli.fi, a search retargeting DSP based in Fort Worth, Texas. She has worked with online retailers and technology for the last six years. Elizabeth received her Bachelors degree from UT Dallas and is currently pursuing her Masters.

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