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How To Write An Online Marketing Plan: Part 1
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About the Author
Rebecca Appleton (197 Posts)
Rebecca is the managing director of search engine optimization agency Dakota Digital a full-service agency offering SEO, online PR, web copywriting, media relationship management, and social media strategy. Rebecca works directly with each client to increase online visibility, brand profile, and search engine rankings. She has headed a number of international campaigns for large brands.
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Very useful stuff – can’t wait for part 2
Figuring out who your online customers are is definitely a good first step. When creating an online marketing plan, companies should also take a realistic look at their competition and determine the overall goal of their website. Chances are this information already exists in the offline marketing plan, and just has to be tweaked for online use.
> Ecommerce > Online Retail Marketing > How To Write An Online Marketing Plan: Part 1
How To Write An Online Marketing Plan
The fact is, as you say we tend to do more practical acts of
marketing rather then sit down and decide where we want to have
our sites marketing strategy focused.
We all seem to forget that without a foundation to start upon,
the building starts to crumble and then finally collapses. And in
that case we have to start a new or stagnate until we hire professionals.
The InternetMentor
A logical, tried and proven method of online marketing is test, optimize then roll out to multiple channels. More details of how to go about this can be found here: http://www.21stsoft.com/the-only-online-marketing-strategy-youll-ever-need/