Since the explosion of online social media, there has been an impressive growth pattern in its use. The tactic of bookmarking, where users of social media sites tag and suggest items they think friends may like, has been a catalyst for some social media sites to really take off. With this continued success, the need to develop different kinds of marketing specific to social bookmarking has become clear.
One of the challenges in using social bookmarking as a marketing tool is choosing websites that can be most useful for your specific purposes. Each social media property has a different audience base, concentrates on different types of material, and has features that set it apart from the others. To help you get started on deciding which social media sites might work for you, let’s talk a little about some of the most popular social bookmarking sites.