I’m Feeling Lucky to be a Search Engine Marketer

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Consider yourself lucky to be a search engine marketer.

When you  log in to AdWords each morning, you are presented with an array of tools, reports, and options. You can mass-edit bids, run historical analyses, A/B test ad text, and even adjust your bids by time of day (to 15-minute intervals) or geography (to a zip code).

And for the tech-savvy amongst you, you don’t even have to log in to get all of this information. Through a search engine API, you can integrate all of this data into your internal systems.

The problem most search engine marketers have is not access to information, but rather information overload.

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About the Author

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David Rodnitzky is founder and CEO of PPC Associates, a Google AdWords Certified Company. PPC Associates helps clients drive ROI from AdWords and Facebook PPC with a unique combination of big agency expertise and small agency service. Contact David at david@ppcassociates.com to get a free quote on how he can help improve your SEM.

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