iAd Is Not Looking Like myAd

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About the Author

(296 Posts)

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

2 Comments*

  1. Sean says:

    I think this article takes a critical stance that is not warranted. I don’t want ads on my iPad unless they meet the quality standards that I have come to expect… I mean just look at Facebook, or android, both laughable. If I wanted my computing and web surfing experiences to feel like a flea market I would own a PC with a Microsoft OS. Everyone wants to chastise apple about their decisions with adobe flash but watch that cookie crumble… Now even Microsoft is looking down at flash as the HTML5 cloud looms over our heads I say let it rain. The forthcoming iPhone OS 4.0 will take these devices to the next level and stomp the competition for another 2-3 years. So why take the same stance with iad? I mean do you really think that apple is going to screw this one up? Obviously Francis you have never played Xbox 360, a console that rents ad space to interested companies the like. Did you really say that you think the market won’t be there for this service? I can say that I will purchase a free version of an app that uses iad and might even follow the link in the add to buy the product if I like what I see. Why? Because after the 1 minute add I get to play for 30 without having to spend a dime… Why wouldn’t this work?

  2. Frances says:

    Thanks for your comment, Sean. As I said in the post, I think that there are more questions than answers at this point. There’s absolutely no doubt in my mind that Apple will ensure a quality product, which is always a plus for the user. It all comes down to what, on balance, is important to each individual. I guess I’m a free-market type and I think there is more value in open source solutions for the majority of users. Not everyone can afford the extra $$ that any Apple product requires. For those who can afford it, Apple will provide a quality user experience.

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