Synopsis — Google’s new +1 feature has been out for a few months now and has been burning up the Internet with discussions of whether or not it signals a move by Google to challenge Facebook for supremacy of social networking. It will take quite a bit of time to see all the nuances of the tool, but for now, online marketers need to know the basic functionality of the +1 button and implementation.
In her article, “Impressions Of Google +1: Functionality And Effect,” Zanthe Ferris delves into this topic, providing information on how to implement the Google +1 for your site. She then moves into a discussion of the implications of Google +1 in comparison to Facebook’s “like” button, and continues with an analysis of how Google +1 will affect the future of search.
If you’ve been looking for a succinct introduction to Google +1 and some thoughtful musings on its implications vis-a-vis Facebook, Zanthe’s article will fit that bill!
The complete article follows …