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Improve PPC Performance With Negative Keywords
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About the Author
Magnus Nilsson (11 Posts)
Magnus Nilsson is Managing Director at RED Performance, an Oslo-based agency that helps clients increase their online marketing results.
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[...] Improve PPC Performance With Negative Keywords, Search Marketing Standard [...]
[...] Improve PPC Performance With Negative Keywords, Search Marketing Standard [...]
[...] http://www.searchmarketingstandard.com/improve-ppc-performance-negative-keywords [...]
Hi Magnus, thanks for a great article. Negative Keywords can save you a lot of money, or if you are willing to keep your PPC spend the same, can make you a lot of money!
Defining negative keywords can be a long, slow arduous task. Either by guesswork or by trawling through loads of enquiry data, most businesses just do not have the time to search for irrelevant keywords and simply end up with a few negative words in their campaigns.
We’ve personally fallen foul of not implementing negative keywords which is why we built a great solution to automate the whole negative keyword process. You can check it out at KeywordTerminator.com and also pick up our Free White Paper, Be Positive – Go Negative.
Cheers, Steve
You might have not intended to do so, but I think you’ve managed to express the state of mind that lots of people are in. The sense of wanting to help, but not knowing how or wherever, is something a lot of us are going via.