So you’ve set up an awesome business website. Good for you. Since it’s so awesome, visitors are going to flock to it, right? Sure, your current customers may go directly to the site, but if you are looking for new visitors it doesn’t exactly work like that. Expecting people to just go to your website is like having a party at your house without inviting anyone. You need to let everyone know that it’s a happening place and give them reason to check it out. So, how do you do that? Well I’ll give you the same advice that I’d give to someone that just moved to a new city or a singleton looking for a mate- you’re never going to meet anyone new if you don’t get out there!
Here are four ways to make it happen:
Blogging is a great way to build up your online real estate. Each blog post that you write is a new web page that you own that will get indexed and can rank in the search engines for certain keywords. Blogging is no easy task, though. To do it right, you need to post quality articles on a regular basis. Too often, businesses give up because they claim to have nothing to write about or because they just don’t have the time.
Blog commenting is a great way to improve your visibility because it gets your name, and a link to your website, blog, social profile, etc., in front of an audience that may have otherwise never heard of you. The key to blog commenting is that it should be done on blogs that are relevant to the products or services that you provide. Leave a thoughtful comment (none of this “Great post!” stuff) to continue the conversation. If other readers, or the blog owner themselves, like what you have to say, they may click over to your site for more information.
Sharing great content on your own blog is important, but in order to really “get out there” you want to try and submit content to other blogs as well. In order to get an “in” with other industry bloggers, plant the seed as early as possible. Comment on their blog posts and connect with them in social media. Once they trust you, they’ll be more likely to allow you to post on their blog. Doing so will expand your network.
Be Active In Social Media
You can’t just join social networking sites and expect for that to do you any good. You need to actually be active on every site that you join and build up a core group of loyal followers. This certainly won’t happen overnight. For many, social media can be very overwhelming. There’s lots of noise and distraction and it’s sometimes hard to even know if your message is being heard (or seen). Your best bet is to make the most of your social media marketing time. It’s not necessary to join every social networking site out there. It’s impossible to devise and implement a good strategy for more than 5 sites. Find out where your target audience is most likely to “hangout”, and join them there.