Increase Conversion Rates with Google Website Optimizer

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As a copywriter I’m often surprised at which words actually sell.  The wrong words can reduce the sales of a product.  The right words can increase sales.  Awards aside, the truism of advertising given voice by one agency is “if it doesn’t sell, it isn’t creative.”  Nowhere is this truer than in landing pages.

If your goal is increased conversions, let the marketplace decide what works.  How?  By testing.  Testing provides actionable data that translates into increased ROI.  Testing takes the guesswork out of landing page copy and design, replacing it with results.

Landing page testing and optimization is now within everyone’s reach.  Google has made their Website Optimizer freely available through the AdWords interface.

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About the Author

(1 Posts)

Jeff is a freelance copywriter and Marketing Experiments Certified Landing Optimizer. He publishes the blog AdGeek (http://adgeek.typepad.com) and can be reached at jhorsager@gmail.com.

1 Comment*

  1. מתנות מקוריות says:
    February 23, 2012 at 5:47 am

    I just subscribed… got the access to the online info and would like to recommend!

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