Ingenio has announced a distribution deal with Microsoft where Ingenio will offer PPCall advertising on Windows Live for mobile. Ingenio’s PPCall ads will appear only on geotargeted searches on Window Live for mobile.
At this point, it is not clear whether the deal will extend to other online search offerings by Microsoft.
This latest deal seems to be a response to the aggressive moves into the mobile PPC and PPCall arena by Microsoft’s two biggest rivals, Google and Yahoo!
Read the full story at SEW.