Ingenio in Deal With Microsoft For Mobile PPCall

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Ingenio has announced a distribution deal with Microsoft where Ingenio will offer PPCall advertising on Windows Live for mobile. Ingenio’s PPCall ads will appear only on geotargeted searches on Window Live for mobile.

At this point, it is not clear whether the deal will extend to other online search offerings by Microsoft.

This latest deal seems to be a response to the aggressive moves into the mobile PPC and PPCall arena by Microsoft’s two biggest rivals, Google and Yahoo!

Read the full story at SEW.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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