Input Type = Increasing Conversions of Forms
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Anyone using the Internet to purchase products, subscribe to a newsletter, sign up for a service, or make contact with someone has a horror story to tell. We’ve come a long way in the last 10 years in understanding human-computer user behavior; however, the majority of websites are built using the site owner and/or web developer’s personal experiences and preferences.
With form design, in particular, little thought is usually given to usability, much less for the needs of users with poor eyesight, reading difficulties, or hand tremors that make guiding a mouse impossible. Even with meticulous research, planning, design, and implementation of a form that’s easy to use, missing pieces of the puzzle often remain – notably trust, incentive, and the motivation to use the form.
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About the Author
Kimberly Krause Berg (7 Posts)
Kim Krause Berg began working in website design in 1995. Her consulting business, Cre8pc (cre8pc.com), was launched in 1996, where she is a global Usability/IA/SEO consultant. Her training includes software testing, user interface and usability, information architecture, search engine marketing, and human factors design. In 1998, Kim founded Cre8asiteforums.