It is unfortunate that so many businesses choose to keep their public relations and search engine marketing departments completely separate, especially since the growing influence and presence of search engines such as Google and Yahoo! translates into consumers turning to them for help locating information on the web. In addition, journalists increasingly rely on these properties and associated technologies to locate information and news on products and services.

This white paper from PRWeb suggests that it is time for public relations professionals and search marketers to work hand-in-hand to improve the visibility of their company’s products and services. The report covers the following areas:

• What is SEO?
• How-to tips for optimizing your press releases.
• Lead conversion strategies for PR professionals.
• How to get started.

A well-optimized press release is a powerful weapon in any arsenal. Whether it is your responsibility to optimize press releases or you are charged with fostering cooperation between the PR and search marketing departments at your organization, this white paper will help get you started.

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Tags: Lead Conversion, PR, Press Releases, SEO