The rise of social media over the last couple of years presents businesses with a new set of challenges online. This new landscape has its own rules regarding sales, branding, and reputation management, but businesses are often unsure what those rules are. Companies that begin to tackle the challenges of social media marketing often fail to integrate it into a broader marketing strategy online.
That is exactly why iCrossing, in collaboration with Pluck, has published this white paper on the integration of search and social media. The report argues that from a user’s perspective, social media and search are in fact converging, and it is important for companies to integrate them as well. The white paper examines the following areas:
- The convergence of social media and search.
- New trends in search engine technology.
- New developments in the rise of social media.
- Specific strategies for combining search and social marketing campaigns.
Although a challenging new frontier, social media holds tremendous opportunities for many businesses. By integrating search and social media, and giving a voice to your consumers, your company can make the most out of this new digital landscape.