Social media marketing is a form of viral marketing that leverages the large audiences from various social media sites to increase visibility and spread messages. Some of the most well-known social media sites include YouTube, MySpace, Digg, Flickr and Del.icio.us.
When combined with SEO, social media becomes a very powerful tool that can dramatically affect search engine results. Whether it is the thousands of inbound links possible from a single piece of content or using these authority sites to manage your reputation, social media marketing is the one tool no SEO should be without.
There are many positive returns from social media marketing, but for this article I want to focus specifically on how you can integrate it into your search engine marketing efforts. We’ll take a look at the primary reasons you would want to use social media, as well as various ways to incorporate that use into SEO.