The need for relevance should not come as a surprise. Since contextual advertisement appeared on the scene, Internet users have gotten more and more accustomed to the ads that are relevant to what they are looking for.
It remains to be seen how this will affect the revenue models of YouTube and the likes. ![[]](http://www.searchmarketingstandard.com/wp-content/themes/sms/images/entry-end.gif)
Andrey Milyan (321 Posts)
Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 5 years.
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