Intersecting Channels: The Convergence Of SEO, PPC, And Social Media

New to the Search Marketing Standard Blog?

Subscribe to our blog via our RSS feed and receive updates and tips.

Synopsis – Every marketing move online and off is designed to result in a specific outcome, whether it be as simple as pointing searchers to a new iteration of a website or as complex as convincing potential customers to purchase an item. Goals exist independently of the available channels used by online marketers, such as pay-per-click advertising or social media, but those channels themselves are increasingly crossing each other and converging. It is no longer sufficient to concentrate on one channel alone — an understanding of the variety of channels is an absolute necessity for achieving success with online commerce.

Marty Weintraub, in his article “Intersecting Channels: The Convergence of SEO, PPC, and Social Media,” explores this situation, explaining how the channels intersect, using PPC, SEO, and social media as examples. Social media and SEO converge particularly well, while the goals and techniques used in PPC are increasingly useful to those undertaking SEO and/or social media campaigns. Consequently, marketers need to use the synergy created by these intersections while not forgetting about the global CPA of doing so. Those who take on the challenge will find their success multiplies accordingly.

The complete article follows …

This article is part of our paid content. Click here to login.

[]

Related Articles

  1. SEO & Social Media Marketing Success

    0
    by in Search Marketing Events

  2. Social Media – The True Impact On SEO

    1
    by in Social Media Marketing

  3. SEO & Social Media Success Online Seminar

    0
    by in Search Marketing Events

  4. Creating and Nurturing Communication Channels

    1
    by in General SEM

  5. Average Cost Per Order of Online Advertising Channels

    2
    by in Online Retail Marketing

  6. Multiple Channels at Google AdSense

    0
    by in Pay-Per-Click
WHAT’S NEXT?
  • Read more General SEM articles.
  • Subscribe to our weekly newsletter for practical how-to, industry stats and expert advice.
  • All articles are available for republishing as long as you provide a link back to the original article.

About the Author

(1 Posts)

Marty Weintraub is president of aimClear, an Internet-focused advertising agency located in Duluth, Minnesota, providing traditional and social pay-per-click management, natural search optimization, social media/feed marketing, and online reputation management services to national clients. Marty writes extensively for Search Engine Watch, Search Engine Land, SEORoundtable and others, with numerous speaking engagements each year.

Share Your Thoughts