Interview With Cindy Krum: Mobile Marketer Maven (Summer 09)

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Cindy Krum is the Chief Executive Officer of Rank-Mobile, LLC. She brings fresh and creative ideas to her clients, speaking at national and international trade events about mobile web marketing, social network marketing and international SEO. Cindy also writes for industry publications, and has been published in Website Magazine, Advertising & Marketing Review, Search Engine Land, ODG Intelligence, and quoted by many respected publications including PC World, Internet Retailer, TechWorld, Direct Magazine and Search Marketing Standard.

Cindy also served as the co-chair of the SEMPO Emerging Technologies Mobile Web Task Force, and is an active member of the search community. Cindy is passionate about bringing creative online marketing solutions to clients, and working with clients to develop high level mobile and international marketing strategies.

SMS: Thank you for taking the time to talk to us, Cindy. You are an outspoken advocate for mobile marketing and a frequent speaker at major industry events. Please tell us a little bit about yourself, how you got into this field, and some of the things you’re working on right now.

Cindy: My background is in search engine optimization and web marketing; I have always been fascinated by communication, and what makes ideas or suggestions compelling to different people. I became interested in mobile marketing when I was doing some research and realized that no one was really talking about it. Before the iPhone was even a rumor, mobile marketing seemed like an immense opportunity to me.

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