iPhone and Your Online Marketing Campaigns

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Yes, yes, I know. If you hear the word “iPhone” again, you’re going to puke. Whether you are an Apple hater or an Apple lover, one thing is clear – iPhone will have an impact on the way people use the Internet on the go. So even if you are not a gadget freak, you should at least be interested in how the release of iPhone will impact your online advertising campaigns.

So how might the iPhone affect your online marketing efforts? In a few ways:

Safari browser. iPhone’s browser has created a lot of hype because it can open full versions of web pages, just like you would see them on your desktop/laptop. Due to the small screen, users are able to zoom in only on one area of the website at a time. Although Flash and Java are not supported, visitors using the iPhone will be able to take advantage of more features on your website than ever before. Some aspects of your overall design will probably have to be rethought.

Expended range of services. Being able to see the same web pages as a regular desktop/laptop users, iPhone users will most definitely expend the range of services mobile users are used to. Having a more powerful mobile device will make already popular destinations for mobile users like maps and local search even more important. But with the iPhone a lot less limited by its browser, we will see some other services added to the mix, like social networking and video search. You can bet that Facebook, MySpace, YouTube and a sea of Twitter clones will be more popular than ever.

Size does matter. Steve Jobs hopes to sell 10 million devices in the next 18 months. Whether that is a realistic goal or not remains to be seen (it already looks like the phones are sold out). Either way, very soon we’ll have millions of people running around with iPhones, ALL of them having an unlimited data plan. Over the next weeks and months we will see a lot of businesses trying to figure out how to market to this new crowd. I suggest following closely any iPhone studies coming out.

One thing is clear, this is just the beginning. The whole tech industry is watching Apple, trying to figure out whether they got it right. They definitely got some of it right. There will also be room for improvement and so just like with iPod, we will see other companies jump in and try their luck with their own devices. The new standard for mobile devices has been set and it will have a far reaching impact beyond the tech industry.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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4 Comments

  1. Cool post, Andrey!! You beat me to it man!!! I am really excited about the iPhone and I feel a lot of other phone platforms will be following suite very soon. This phone literally revolutionizes the mobile search capabilities in America. For years we all have been talking about optimizing for mobile search and it really being pretty lame. However the iPhone is a great start at modernizing our mobile search capabilities. I predict a huge increase in mobile search marketing very soon. Joe Whyte

  2. What the PC marketing world needs to realize is that a whole bunch of people just now became "Apple Users". Whether or not they're on a PC, the iPhone is basically in the simplest of terms a Macintosh that you can hold to your ear as well as converse with people over a speakerphone while surfing the web. If your site does not look good on Safari? start fixing it so that your marketing message will come across to those users. They're not 5% of the computer market. They are every Tom, Dick, Harry & Jane that can afford the cost of the phone and the related services. I think it's a great push for Apple to jump into this market and am glad my former Boss was the one to bring it to fruition. It will be interesting to see how sites come about as well as apps for the iPhone to allow users to truly explore the web and all that it has to offer. Now, does anyone know if you can change browsers on the phone? Or is Safari it? Even being the former PIXAR animal that I am and loving Apple the way that I do it's nice to have some additional functionality built into the window to the web. Best regards, Michael Murdock, CEO DocMurdock.com

  3. does anyone knows if there is any other information about this subject in other languages?

  4. I wish this blog was in other languages as well, like in German.