Is Digg Really Relevant to Search Marketers?

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This post is a stake in the ground for my beginning investigations on Digg, and so I’m going to start by voicing my opinions on who Digg is most useful for. I’d highly value retorts

Digg is useful for:

• affiliate marketers – ideally targeting the Nerd Core – seeking loads of traffic.
• media/marketing thought leaders/journalists seeking to spread their name and increase credibility and page views.

I’m not sold on Digg as a new traffic gold mine. Er, well, clearly you can get huge traffic spikes, but do the costs outweigh the benefits? What ARE the costs anyways?

It’s great for publishers like Sullivan over at Search Engine Land who get paid by the page view and need to establish themselves as key sources of information (though at the end of the day isn’t Digg itself getting the brand value?).

And I’m sure a Digg or two wouldn’t hurt our efforts here at the SMSblog… we’ll just keep aiming for the SearchMob for now

I can see it being valuable for affiliate marketers who invest in some solid Digg bait that will also serve as link bait for bloggers and forums.

My gut says that it’s just too broad for targeted social media efforts (though if you’ve got the resources it’s certainly worth a shot!). What are your thoughts?

Other recent Digg coverage by SEMs:
Everything in the Digg, Reddit & Netscape Algorithms

The New Digg Features Plus, A Submitter’s Perspective

Advertisement: Special Deal on Search Marketing Standard Complete Library

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