Is Search Marketing Recession-Proof?
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No, it’s not. But it is far more likely to weather the current climate of economic uncertainty in terms of spend and potential growth than traditional marketing, for a number of reasons.
Americans have been concerned about a recession for months now, yet there were nearly 12 billion searches on core search engines in the US during August. (Source: comScore qSearch 2.0, “comScore Core Search Report, August 2008)
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About the Author
Laura Callow (3 Posts)
Laura is President of SEMCanada.org: The Canadian Search Marketing Series; and Senior Search Analyst for Epiar Inc. Since 2001, she has provided SEM consultation services for large brands including Hyatt Hotels, Rolex, Pampers, and Microsoft Partners, as well as numerous smaller brands.