Is Social Media Marketing Finally Coming of Age?

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Search engine marketing has evolved significantly over the past years. Coupled with the major search engine’s ongoing battle against “shortcuts” such as buying links, the opportunity to target specific communities online – not only for their conversions but also for their “search engine juice” – has become a viable option for those in the know. The emergence of specialists such as 10e20 LLC., Pronet Advertising, and others that focus almost exclusively on social media should be a sign that the targeting of Internet communities has most certainly come of age.