As you gaze out at the land of search marketing in the UK, many a buzz phrase can be heard flittering around, but the biggest at the moment has to be “social media marketing.” Every company is aware of it, hears about it, and would very much like to be a part of it – but most are not quite sure what it actually means.
Social media jargon is already becoming commonplace. Soon every UK man, woman, and child should know of blogs, the modern trivialization of the word “friends,” and the ubiquitous MyFace.
To a lot of online business, Social Media Marketing (SMM) is seen as the Abraxas – the magical essence from antiquity – that shall provide boundless traffic, backlinks, and marketing success for their website, if only they can unlock its potential. The question is: how can they get in on the fun?