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Is Your Company Ready for Social Media Marketing Campaign?
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About the Author
Andrey Milyan (312 Posts)
Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 5 years.
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The time piece is the real challenge. Anyway it was, and still is, for me. But recently I moved blogging and online community involvement up the priority pecking order and the early experience has been very encouraging.
But it has to be time used wisely, because time consuming it can be. So I stick pretty close to my core expertise when blogging for the Biz and engaging in the profesional-side of Social Media.
-T
Tom Hale
Internet Strategist-AdWords Specialist
http://ThomasCreekConcepts.com/
Thank you for sharing, Tom.
Andrey – great post and I agree with what you have to say. In addition to your quotes above, if a company is not ready to give up some control of their marketing message(s), then social media is something they should avoid like the plague.
I struggle internally and have battles everyday with very traditional, conservative-minded marketers about employing social media initiatives across the organization and this key topic always comes up….”well, if we have a blog, how can we control what people are saying in the comments”….and my response is usually…”well, you can’t and that’s the point. Either way, those conversations WILL go on whether we participate or not.”
Michael
Thanks for sharing, Tom!
Very good points, social media should not be done by everyone.
However, there are a number of professionals who can handle the social media presence of a business.
http://www.syscomminternational.com/blog