Over the last few years, Google has systematically used their Quality Score algorithm to weed out “bad” advertisers from their paid search results. Fail to meet the minimum Quality Score standards and Google won’t let you advertise – in some cases even if you are willing to pay $10 or more per click.
When you read the Google definition of Quality Score, it is clear that websites that provide poor user experience and sub-standard customer service are prime candidates for Quality Score penalization. The Quality Score guidelines note that websites should maximize “transparency,” which means that you should:
- Honor the deals and offers you promote in your ad.
- Deliver products and services as promised.
- Charge users only for the products and services that they order and successfully receive.