Synopsis — Have you ever thought about how effective your online advertising might be at making the phone ring? Even though they are still getting a significant amount of sales calls, most businesses have no idea how to approach the task of equating ROI to phone calls, or rather, they can’t be bothered. Since tracking and analyzing phone call data related to advertising is not as easy as web-based analytics, it doesn’t get enough attention, and many search marketers ignore this data altogether.
In his article, “Is Your Ringing Telephone An ROI Superhero?,” Guy Hill discusses the importance of tracking your company’s phone ROI. Hill also provides a quick and simple outline for using the phone to drive more revenue and use that data to help tune online ad programs.
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