Kanoodle has added two new features to its set of solutions for online advertisers. First, the Kanoodle team has completely redesigned the scheduling tool, which now gives more flexibility for advertisers to run their ads at the time they want. As Tina Shih from Kanoodle put it:
“The existing scheduler tool was updated to allow for even more day and time parting, so that advertisers can control for when their ads will run.”
The second and the most important addition to the service is a geo-targeting tool which now allows advertisers to target visitors by location – information which is extracted from their IP addresses. Geo-targeting complements Kanoodle’s existing product, LocalTarget, which uses topics as a means of identifying content targeted at specific markets.