Choosing a vendor to outsource your company’s SEO efforts is a major decision, but if the appropriate steps are taken to establish an effective working relationship, this collaboration can be extremely beneficial. Once the vendor is in place, it is crucial to keep in contact, collaborate, and communicate on a regular basis to remain on the same page. This post will walk through some tips for managing your SEO vendor effectively, which could turn out big results for your organization.
1. Set Key Performance Indicators (KPIs)
The first step at the beginning of a contract with a new SEO vendor or a new calendar year with an existing vendor should involve setting KPIs. Compromising is a large factor in determining these KPIs; it’s important to meet somewhere in the middle so that you will both be happy when you benchmark your success. Keep in mind it’s helpful to have a least a working knowing of SEO; without it, you will need to instill a great deal of trust in your SEO, which may be tough at the start of a relationship.
2. Personally Track Against KPIs
Understanding and measuring these KPIs will remain important throughout your contract. To keep your finger on the pulse of the vendor’s progress, you should personally dig into available data to track against KPIs. This information can then be used to report directly on monthly basis your manager.
For the first year of working with an SEO vendor, it’s important to meet on a weekly basis. Whether over the phone or in person, this conversation will allow you discuss current initiatives, as well as review what the vendor is currently working on or will be working on in the near future. To engage in conversation and to stay informed about the SEO space, try finding at least one SEO related article a week to discuss.
4. Don’t Be Afraid to Ask Questions
Just like with anything else in life, it’s important to get the most out whatever it is you’re working on. Do this by asking questions of your SEO; after all, no question is a stupid question! Asking analytically based questions will help both sides, as you will be learning information you need to know and the vendor will learn what is important to your company.
5. Keep Your Vendor Informed of Your Public Relations Calendar
As you update your company’s public relations calendar, blog, and social media schedule, it’s important to pass this information on to the SEO vendor. Staying informed will help the vendor come up with new content ideas as well as opportunities to optimize posts and make other SEO recommendations. Be sure to introduce your public relations team with the SEO team; they go hand in hand with many initiatives.
Following these easy steps toward successfully managing your SEO vendor will benefit both sides of the relationship. As the manager of these efforts, you will learn from experts about SEO while having flexibility with KPIs to work toward. For the SEO vendor, a well-managed relationship will allow them to offer the best services to your organization, with hopes of traffic and ROI skyrocketing. Don’t just hand the keys to your company over to the vendor; work with them to achieve maximum efficiency for both sides.
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