Key Performance Indicators (KPIs) for Search Engine Marketing

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Online marketing campaigns offer unmatched opportunities for tracking, measurement, and nearly instantaneous tweaking. However, in order to take full advantage of these powerful features, you need to understand what to measure and to track. To put it in marketing jargon, you need to know your key performance indicators, or KPIs.

This white paper from Coremetrics will get you started on measuring the appropriate parameters and making the necessary changes to your online marketing campaigns. The report offers specific advice on a variety of questions, including:

  • What KPIs should you measure and how should you calculate them?
  • How much data is enough for a meaningful analysis?
  • How should you apply your findings to your campaigns?
  • How do you set a pay-per-click budget for new and existing products based on KPIs?

Knowing what to measure is key to a well-executed online marketing campaign. By including the key performance indicators discussed in this report that are part of your campaign, you should be well on your way to success.

About the Author

Kevin Gold is Director of Internet Marketing at iNET Interactive, a social media company operating prominent online communities for technology professionals and technology enthusiasts. Kevin is a frequent contributing author to multiple publications including Search Marketing Standard, Practical eCommerce, DIRECT, Entrepreneur.com, ConversionChronicles.com, About.com, and On Target (Yahoo! Search Marketing newsletter).

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