Do you like doing keyword research? I do
When I do keyword research I tend towards using my former colleague JP Sherman’s methodologies of defining a “keyword marketspace.” That’s usually because I’m mapping out a content strategy and I need to know who’s in a keyword market space and what’s out there and how our content needs to fit in the market’s existing distribution points.
There’s a big difference between how – and WHY – I do research and the tedious spreadsheet-building chore I once conducted for a search-frequency-based site architecture (what we did at MSI).
All that said I STILL haven’t ingested and digested Stoney G deGeyter’s Keyword Research Methodologies (pdf) from Monday’s link-splosion. But I’m gonna. Today. Because I’ve been reading BlueHat and I want a good excuse to play with Word Tracker’s new keyword research tool
In Wall’s thread on the new tool – where I heard about it – there are a couple of other free keyword research tools mentioned:
There’s also Wall’s July 14th post SEO & PPC Competitive Analysis & Keyword Research Tools
What keyword tools do you use? …and is keyword research a joy or a chore for you?