Comments on: Keyword Research: a Joy or a Chore?

By: Internet Marketing Network

Internet Marketing Network — Sun, 26 Apr 2009 12:00:56 +0000

A good way to get keyword suggestions is to use Google Adwords keyword tool. First, you need an Adwords account. Then start a new PPC campaign for your site and use the keyword tool to find not only keywords that people have searched on but also their relative popularities.

By: Goran Web

Goran Web — Sat, 07 Mar 2009 21:16:36 +0000

I love looking at the keywords once its in excel format with all the right data waiting for me. The collecting of the data before this stage is for me hard work but it is worth it. I used to use a whole bunch of tools now I use mostly Googles PPC tool.

By: smstandard

smstandard — Sun, 11 Feb 2007 23:58:00 +0000

Makes sense.

By: Tom Hale

Tom Hale — Sun, 04 Feb 2007 05:03:00 +0000

I use the AdWords tool most, natch, since I usually have my nose buried in a clients AdWords account. They keep making that tool a little better all the time.

But as Garrett read a while back, my research tends to be more organic, and less upfront. Especially working in the micro-small-mid sized business market.

That way I am utilizing the real-time market research inherently built into PPC.

Find the sweet kw niches first, there are usually a few not too far off keyword main street. Then start working your way down (to use that most common of new marketing phrases) the long tail.

I found how you sort words in PPC is more important than how many words you have to sort.

Unless your spending millions a year on paid search of course, then you can afford a massive sorting process.

-T

By: skylar

skylar — Wed, 31 Jan 2007 23:54:00 +0000

Keyword search is a chore for me. I dont really care to search a million keywords and use them all in my campaigns, for one, because I know that 95% of them will not be used. I am a PPC advertiser, and I use google/adwords amongst some other PPC campaigns. I just find it a chore…and a bore to put so much time in this. I want to get the hottest keywords (highest CTR) and get rid of the losers and move on. And yes, it is truly worth it, when I get high CTR on campaigns which had very low CTR. I use them all Keyworddiscovery, overture, and googles keyword tool. I like the keyword tool because I can set match cases.

By: Garrett French

Garrett French — Wed, 31 Jan 2007 16:48:00 +0000

SHHHH Andrey you’re giving away our secret sauce

Yes, I’m a HUGE fan of Aaron Wall’s writing and consider him to be a guiding force in my development as an online business man.

We’re lucky we didn’t cross beams on his post about copywriting… I almost did that one too

By: Andrey Milyan

Andrey Milyan — Wed, 31 Jan 2007 15:57:00 +0000

And to answer Garrett’s question, I have reviewed WordTracker and KeywordDiscovery in the Winter 06/07 issue of the magazine. Your pick should depend on what you are trying to do. WordTracker is a good tool but it lacks some more advanced features. KeywordDiscovery, for example, can give you top keywords for ebay, news sites and has seasonal information.

If you are just getting start with your PPC and/or SEO campaign, WordTracker is your solution. In fact, with free tool they are offering right now, it’s hard to beat.

By: Andrey Milyan

Andrey Milyan — Wed, 31 Jan 2007 15:52:00 +0000

Here is the truth about SMS Blog: we were created as a fan club for Aaron Wall’s SEOBook.com. I’m sure you can tell that but the amount of praise Aaron gets here.

In fact, to save time we just read SEO Book and then cleverly repost everything Aaron says there.

How do we make money, you ask? We are official affiliates of the SEO Book.

Of course, I’m kidding. But SEO Book is by far the number one SEM blog on my list. Too bad I can’t get him to contribute to the magazine