Synopsis– Today, mobile messaging is the most used means of consumer communication. With 35% of American adults who own a smartphone, there are approximately 109 million American adults checking their email, participating in social networks, and going online, all with the potential to purchase. If your business does not have a mobile landing page, you may be losing out on potential customers and sales.
In her article, “Late To The Party? Best Practices For Mobile Landing Pages,” Jill Ferris provides useful tips to help online marketers create a successful landing page. With tips and proven strategies, Ferris shares the best practices to help make existing and potential customers comfortable when visiting your website and ensure a positive impact on your conversion rate. Ferris also asks the right questions to determine if your business is ready to make the transition to mobile or if you are already late to the party.
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