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Lessons on Marketing with Social Media
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About the Author
Kevin Gold (78 Posts)
Kevin Gold is Director of Internet Marketing at iNET Interactive, a social media company operating prominent online communities for technology professionals and technology enthusiasts. Kevin is a frequent contributing author to multiple publications including Search Marketing Standard, Practical eCommerce, DIRECT, Entrepreneur.com, ConversionChronicles.com, About.com, and On Target (Yahoo! Search Marketing newsletter).
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You’re absolutely right about listening to the conversation and not being a dictator. Often, the “leader” can learn just as much from one of the “followers” or participants and at the point where further input is given, it is the “community’s” information and no longer just the leader’s.