Let the Copyright Fight Begin!


What’s the point of suing YouTube when you can sue Google? That seems to be the logic behind Time Warner’s announcement that they will pursue their copyright complaints against YouTube.

Just days after the announced acquisition of YouTube by Google, Time Warner makes its move. Obviously, this is no coincidence. Why sue a company that loses millions of dollars per year when you can take on the multibillion dollar giant? Time Warner might be the first, but it is most definitely not going to be the last company to sue.

And Google can’t say they haven’t been warned. It’s time for their high-priced lawyers to earn their salaries and for Google to hang on for a rough ride ahead.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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  1. Jeremy

    Google owns 5% of Time Warner. There won't be a lawsuit. I'd expect an amicable settlement internally.

  2. Andrey Milyan

    Good point. And yet it seems like Time Warner might lead by example. They might settle the issue internally but the fact that they threaten to sue shows Google's new vulnerability in this area.

    I expect more lawsuits (or at least threats) to follow.