This week is shaping up to be a link-centric kinda week for me – I’m ramping up a couple link building campaigns so these posts from link building greats are just popping out of my blogines at me
Lets start with Todd Malicoat, whose link bait post from this past Friday has just today floated up to my attention. Now the post-about-link-bait-that-is-clearly-link-bait post is a tired cliche in SEM blog media. Malicoat shows that experience, research, thoroughness and revision/clarification of concept can breathe new life into a ragged, tattered format.
You really should read the whole Link Baiting Playbook post, but in case you’re pressed for time here is a fantastic sentence that I hope reminds folks of the seriousness with which one must approach creating link-worthy content:
In the same way that you can’t catch a giant tuna with a bag of doritos – you’re not going to get the attention of important bloggers, journalists, or other folks with some garbage content or news.
In other words, “Make that top 10 list a top 100 list. Spend a few extra hours on research. Go the extra mile on something extraordinary, instead of just something good.”
I’ve seen many a company expect organic links to turn on as simply as paid search, so I hope this thinking is helpful to you as you set out on content creation.
Now if you’re going door to door “link begging,” as I talked about in Monday’s post, you’d serve yourself well to check out some of the free link checking tools that Wall mentions in a post of his today (I’ve not used them yet, and a commenter in that thread said that Tattler and the Backlink Analyzer are about useless… there are other tools in the post though).
And finally, to give this post a little turn towards the PR side of link building, there’s a neat little piece at SEOmoz on writing press releases that are less press release and more Digg bait. And some practical tips on getting those releases noticed in Digg. (Patel has some interesting conjecture on what influences a Digg post’s movement to the front page…)
< high horse >
I have to quibble briefly with the author of the post, great scott!, who’s perpetuating the synonymy of Social Media and Digg. They are not one and the same, and the “tactics” that one uses to get something Dugg should not be confused with the kind of long term community involvement that strong social media marketing should embody.
< /high horse>
Good job finishing my post – here’s a special treat for Star Wars geeks: What really happened after the Deathstar blew up.