New Link Building Toolset Available


One of our magazine contributors, Garrett French, is part of a team of entrepreneurs who recently released the Ontolo Link Building Toolset to help those involved in link building efforts to quickly and easily identify good link prospects for their campaigns. The toolset is designed for those who are seriously involved in link building — the team suggests that it be used if you spend more than 5 hours per week on link building, have bought backlinks from more than 20 competitors, or are active in acquiring more than 10 links/month. What the product does is pretty much all the work for you. Using a group of 25 keywords that you identify, it identifies likely link prospects and analyzes each, collecting stats to help decide how good a prospect each will be for your enterprise. The results are plopped into a database that is updated each week that the client can search and peruse for quick-and-easy decisions on links to pursue. The time you save on research can be used to follow up on the best prospects.

If you are just starting to crawl (no pun intended) with link building, some of the tools Ontolo provides are free and will help streamline/speed up the link building process. For example, need to covert a list of URLs into links? There’s a tool for that. Need to remove duplicates from a list? There’s a tool for that.

Of course, if you are serious about link building, you’ll need to sign up for the service and it’s not exactly a cheap date at $497 per month. However, considering the time you will save and the quality of data you will receive from leaving the job to some very experienced guys, it just may be the best chunk of change you’ve spent. Visit the site for an overview and demo and see if it suits your needs.

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About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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  1. Hi Frances! Thank you so much for your kind write up of our new link prospecting and qualification tool! I'd love to schedule a demo/walkthrough with you some time if you're up for it :) Garrett

  2. Hiya Garrett! Glad to do so, as I think the tool is awesome. I wish you all the success in the world with it! I'll contact you separately about a demo.