Link Juice: The Nofollow Rules

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About the Author

(24 Posts)

Chris Stiner is both a SEM specialist and DRTV media buyer at Koeppel Direct. With over 10 years of offline and online direct response marketing experience, he has a unique skill set and outlook on the synergies of multi-channel SEM direct response marketing.

5 Comments*

  1. [...] Posted by admin on April 27, 2010 · Leave a Comment  Throughout the past three years, the rules regarding nofollow attributes have changed through the eyes of Google. Let’s take a look at the best practices now as compared to prior to these changes. But first here is, in brief, the concept of PageRank sculpting. The idea of PageRank sculpting is that you can control the flow of your link juice on your website by using the nofollow attribute. For example: if you have four links on a page and one of those links has a nofollow tag then the remaining three links are the only links that will pass a percentage of the PageRank of the current page to the pages they are linking to. Completed article [...]

  2. Link Juice says:

    Well-said! I never agreed much with no-follow attrib anyway (although I believe for paid links or ads on site it should be used). Page Rank takes time! The link juice passed on from internal linking should be roughly equal anyway, but external links should pass equal weight as well. There’s abuse of course, but I think the change seems to encourage more sharing and link-love through cross posting and (intelligent) comments!
    Hope you have a great day!
    .-= Link Juice´s last blog ..What is Link Juice =-.

  3. shiv says:

    Hello

    Great posts and just wanted to validate what is being said here.

    My website says has 2 links on the home page going to other websites. Now am i right in saying that i want to ensure that these links are no follows so that I am not diluting the juice on my home page to pass on to those sites?

    Reading a post by Matt Cutts and SEO Moz they are saying that the no follow attibute be used as a tool to control the flow of Juice.

    shiv

  4. [...] Completed article Posted in: SEO [...]

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