The spring of 2009 marks the beginning of my fifteenth year as a link builder. It’s scary to think that when I began, Google didn’t even exist. But then again neither did Ask or Live Search, and Yahoo! didn’t have a crawler. In other words, the links I was building had nothing to do with SEO whatsoever. The arrival of Google validated what some link builders already knew – certain links have meaning far beyond the click.
Along the way, I’ve been fortunate to have witnessed every major and minor development related to content publicity and link building. I can’t begin to count the tools, tactics, schemes, and scams I’ve come across, been asked to test, write about, or promote. I have had the chance to speak at conferences, contribute to online and print publications (thanks Andrey!), do interviews, and teach others my linking strategies. It has been an amazing ride, and yet I’m just getting started. Our industry is still taking its baby steps.
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