What Do You Do Now That LinkedIn Is All A-Twitter?

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With Twitter and LinkedIn announcing this past week that LinkedIn users can now synch their status with Twitter updates, LinkedIn has stepped up to the plate with something that is bound to cement its position even more securely among business users. Early results show a strong uptick in LinkedIn status updates. So, if you’ve been letting your LinkedIn account languish, it may be time to revisit and revamp, especially with their much-awaited redesign making its way online as well.

Here are some recent postings on good places to go for tips and help on getting the most from your LinkedIn account.

LinkedIn itself has a good collection of “how to” material, but what is especially useful are a number of guides specific to different types of business interests, such as journalists, entrepreneurs, consultants, nonprofits, etc.

Mashable’s 7 Ways to Get More Out of LinkedIn covers the basics of how best to make use of the features of LinkedIn, particularly the access to a huge number of business-interest-related groups.

A nice LinkedIn how to Squidoo lens goes through some detailed tips on how to build your profile, complete with tips on how to find different groups that may be useful to join. There’s also complete info on how to sync with Twitter.

And finally, as an SEM tip, a success story post on the LinkedIn blog shows how you can use keywords in your profile to improve business connections.

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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2 Comments

  1. I love LinkedIn for it gives you a lot of exposure & you get to learn and work with a lot of professionals from around the world. i dont understand how linking twitter & linkedIn will help. LinkedIn is a professional networking site while twitter lets you know what the professionals in your niche are upto. but seriously, which professional is going to sit and read your tweets which come up in Linkedin? I mean all that excitement is totally lost upon me.

  2. Thanks for the comment. For me, it took awhile before the possible professional uses of Twitter became clear and began to be used effectively. There's still a long way to go and a lot of possibilities, I think. The connection with LinkedIn will probably follow the same path -- at first, most professionals could care less about the majority of tweets (after all, unless I'm planning to stop by, why should I really care if a SEO rock star is on his way to Starbucks?), but over time, everyone will realize that they need to change tactics to take advantage of the nuances of the synergy of the two.