If you don’t yet have a LinkedIn account, you might want to consider opening one up. It’s free, it’s a good way to connect with others involved in the industry, it’s generally more business-oriented than many of the other social networking properties out there, and — the topic of today’s post — there are an amazing number of “groups” that you can join that will provide you with information and a place to connect with others in an informal fashion.
LinkedIn’s groups cover a variety of interests. One of my favorite ones is the Search Engine Land group. There are no requirements to join the group — just an interest in search marketing — and nothing you have to do to maintain your membership. You can choose to receive a daily email that recaps activity in the group if you find you are too busy to check out the LinkedIn site each day or you can track the activity throughout the day. The Search Engine Land group sends out a daily email that puts together some of the discussions currently active and job possibilities that have been posted to the group. Clicking on the link provided will take you to the item so you can read the entire discussion. I think what I like best is the presentation of questions on different aspects of search marketing, which typically do generate answers from various group members. And the exposure for your chosen field of endeavor and opportunities to connect with others pursuing careers are numerous and varied — always a good thing.