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Local or regional search engine optimization (SEO) is often overlooked in the planning stages of a new website optimization campaign but in reality, is probably more appropriate for some businesses than an all-encompassing online marketing blast.
So what is local or regional SEO? While general search engine optimization will look at the position of certain keywords on the main search engines, it may lack focus on keywords that include a local or regional marker, for example ‘SEO agency’ rather than ‘SEO agency San Francisco’ or ‘electrician’ rather than ‘electrician Manhattan.’Web Marketing
This is an alternative any business or organization can opt for in its internet marketing plans, instead of going for the whole global wide SEO.